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Five minutes with Brooke Donnelly

Thu 20 April 2017

Brooke Donnelly has recently joined the Australian Packaging Covenant (APC) as our new Chief Operating Officer (COO). Brooke started her career as part of her family business specialising in recycled industrial packaging. Building on this experience, she has undertaken senior management roles in Visy Industrial Packaging (now the Pact Group), Greenpeace Australia Pacific and the Australia and New Zealand Recycling Platform.

On top of being our COO, she is also co-founder of the newly established Product Stewardship Cluster, an industry and government initiative to deliver collaborative product stewardship projects. We have a five-minute chat with Brooke about what attracted her to join the APC.

Hi Brooke, welcome to the Australian Packaging Covenant. Looking at your CV, you have quite an impressive history in the packaging and sustainability industry. Please tell us more!

My background is in the sustainability and recycling sector. I am the third generation of a family that’s long established in the recycled industrial packaging sector. After spending my formative years learning the operational and management requirements of recycled packaging, I accepted a role with Visy Industrial Packaging operating the NSW Sustainability business and recycling operations.

The following five years were spent learning the corporate disciplines and operational requirements of both recycled and new manufactured packaging products such as plastic, steel and glass. In 2012, I accepted the COO role for Greenpeace Australia Pacific, my first experience in a global, not-for-profit organisation.

After implementing the organisational change management strategy at Greenpeace I undertook a commercial role at the Australia and New Zealand Recycling Platform (ANZRP), which operates recycling initiatives for the IT industry under the National Television and Computer Recycling Scheme (NTCRS) product stewardship platform.

What will you bring to the APC as our COO?

I believe I bring a technical knowledge in terms of packaging, recycling and sustainability. This knowledge is further enhanced by a comprehensive operational and stakeholder management experience. Having worked across NFPs, commercial and association organisations delivering product stewardship and sustainability programs previously, the ability to translate amongst and work effectively with diverse stakeholders and agendas is a strength I bring to the APC.

What attracted you to the APC?

The APC has a fantastic vision that is well defined, yet still has a bit of stretch in it, which is fabulous. I look at the work we’ve got to do in the next five years and I love the challenge of delivering complex change and building a better, brighter, more sustainable APC that delivers tangible outcomes for all stakeholders.

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